Sales Training School

Designed to help improve sales performance, AFA’s Sales Training School is a weeklong program that assists salespeople in learning how to determine customers’ needs and then deliver products and services that meet and exceed those needs.

Building on the fundamentals of the buying and selling process, salespeople will learn how to identify sales opportunities, develop effective listening and communication skills and learn how to utilize product features and benefits to close sales. These interactive and structured seminars will instill an entirely different level of professionalism in salespeople.

Tuition is $1549 for AFA members and $2399 for nonmembers. Contact Sara Wilson (800-822-4342, saraw@cmservices.com) with questions.